This article is part of a series of case studies by Buddy about the insurance carrier of the future, Interplanetary Insurance, and how they use different e-commerce best practices to protect the future of humanity.
Competitive space sports—like Quantum Rowing, Grav-Ball, Astro-Sailing, and Zero-G Archery—are pushing boundaries. Through Rosterable, the leading platform for space-sports league signups, athletes can register for their next adventure in microgravity. But risk comes with the territory, and protecting participants has never been more important.
Interplanetary Insurance is leading the charge by embedding Airlock Insurance directly into the Rosterable sign-up process using Buddy’s Offer-Element. The result? A seamless insurance experience for athletes and a streamlined operation for Rosterable.
The Challenge: Simplifying Insurance for Athletes
For many athletes, thinking about insurance only happens after an accident occurs—too late. But organizers and platforms like Rosterable face a different challenge: how do you offer insurance at the right moment without adding friction to the user experience?
The solution needed to:
- Provide athletes with an option to purchase insurance during the natural flow of registration.
- Use the data already collected in the sign-up process to simplify quoting.
- Maintain compliance while ensuring payments flow correctly without creating operational headaches.
The Solution: Embedding Insurance at Checkout
By integrating Buddy’s Offer-Element, Interplanetary Insurance seamlessly embeds Airlock Insurance into Rosterable’s registration flow. Here's how it works:
1. Data-Driven Automation:
When an athlete completes the sign-up form, Rosterable passes their information directly to the Offer-Element.
2. Real-Time Quotes:
Buddy validates the data instantly, providing a real-time quote for Airlock Insurance without requiring any extra input from the athlete.
3. One-Click Coverage:
At checkout, athletes can add insurance with a simple checkbox—no redirects or additional forms required.
4. Integrated and Compliant Payments:
The checkout process is unified for the customer, but on the backend, Buddy’s system ensures the premium is split in real time between parties. There’s no need for monthly reconciliations, premium true-ups, or storing funds in a way that puts compliance at risk.
The Results: Better Outcomes for Everyone
- Higher Insurance Uptake:
Athletes are more likely to opt-in for coverage when it’s presented clearly and simply as part of registration.
- Streamlined Operations for Rosterable:
By using Buddy’s embedded solution, Rosterable doesn’t have to handle the complexities of quoting, compliance, or premium distribution, and the work was done in less than a sprint.
- Real-Time Compliance:
The real-time split ensures funds are routed correctly without extra administrative work at either Rosterable or Interplanetary Insurance.
Embedded Insurance: A Growing Trend
Embedded insurance is transforming industries, and its impact is growing rapidly. In 2024, the global embedded insurance market was valued at $156 billion in gross written premiums, and it's projected to grow to over $700 billion by 2029, with a compound annual growth rate of 35%.
This growth is fueled by the shift toward meeting customers at the point of need. Platforms that integrate insurance directly into the checkout process see higher conversion rates, better customer satisfaction, and operational efficiencies.
A Smarter Way to Offer Insurance
With Buddy’s Offer-Element, Interplanetary Insurance has made protecting athletes as seamless as registering for the next match. By embedding Airlock Insurance directly into Rosterable’s checkout, they’ve eliminated friction, increased conversion rates, and simplified compliance.
For space sports enthusiasts, it’s one less thing to worry about. Whether they’re launching into a Grav-Ball tournament or navigating the solar winds in Astro-Sailing, securing coverage is no longer a hurdle. Instead, it’s one small checkbox for the athlete—and one giant leap for streamlined insurance.
